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1. |
Record Nr. |
UNINA9910822522903321 |
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Titolo |
How advertising works : the role of research / / edited by John Philip Jones |
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Pubbl/distr/stampa |
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Thousand Oaks, Calif., : Sage Publications, c1998 |
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ISBN |
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9781452231501 |
1452231508 |
9780761912408 |
0761912401 |
9781452267562 |
1452267561 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (358 p.) : ill., facsims |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Advertising - Research |
Advertising |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Sommario/riassunto |
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Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising. |
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