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Record Nr. |
UNINA9910822522903321 |
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Titolo |
How advertising works [[electronic resource] ] : the role of research / / edited by John Philip Jones |
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Pubbl/distr/stampa |
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Thousand Oaks, Calif. ; ; London, : SAGE, c1998 |
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ISBN |
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1-4522-3150-8 |
0-7619-1240-1 |
1-4522-6756-1 |
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Descrizione fisica |
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1 online resource (358 p.) : ill., facsims |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Advertising |
Advertising - Research |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Sommario/riassunto |
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Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising. |
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