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Record Nr. |
UNINA9910822415303321 |
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Autore |
Teixeira Joe |
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Titolo |
Your Google game plan for success [[electronic resource] ] : increasing your web presence with Google AdWords, Analytics, and Website Optimizer / / Joe Teixeira |
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Pubbl/distr/stampa |
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Indianapolis, Ind., : Wiley, 2010 |
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ISBN |
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1-118-08053-X |
1-282-81748-5 |
9786612817489 |
0-470-94021-2 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (459 p.) |
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Disciplina |
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025.042/52 |
658.87202854678 |
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Soggetti |
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Internet marketing |
Web usage mining - Computer programs |
Internet users - Statistics - Data processing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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pt. 1. Getting started -- pt. 2. Google AdWords -- pt. 3. Google Analytics -- pt. 4. Google Website Optimizer -- pt. 5. Executing your game plan -- pt. 6. Wrapping it up. |
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Sommario/riassunto |
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Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer-and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to a |
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