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1. |
Record Nr. |
UNINA9910490030303321 |
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Autore |
Volait Mercedes |
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Titolo |
Antique dealing and creative reuse in Cairo and Damascus 1850-1890 : intercultural engagements with architecture and craft in the age of travel and reform / / Mercedes Volait |
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Pubbl/distr/stampa |
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Brill, 2021 |
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Leiden ; ; Boston : , : BRILL, , [2021] |
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©2021 |
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ISBN |
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Descrizione fisica |
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1 online resource (xx, 283 pages) : illustrations |
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Collana |
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Leiden Studies in Islam and Society |
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Disciplina |
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Soggetti |
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Antiques business - United States |
Middle East Antiquities |
Turkey History Tanzimat, 1839-1876 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Early shows and sales of Islamic antiques in Paris -- Expanding trades in late Ottoman Cairo and Damascus -- Conflicted commodification in Cairo -- Fashioning immersive displays in Egypt and beyond -- Guise and disguise before and during the Tanzimat. |
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Sommario/riassunto |
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The commodification of Islamic antiques intensified in the late Ottoman Empire, an age of domestic reform and increased European interference following the Tanzimat (reorganisation) of 1839. Mercedes Volait examines the social life of typical objects moving from Cairo and Damascus to Paris, London, and beyond, uncovers the range of agencies and subjectivities involved in the trade of architectural salvage and historic handicraft, and traces impacts on private interiors, through creative reuse and Revival design, in Egypt, Europe and America. By devoting attention to both local and global engagements with Middle Eastern tangible heritage, the present volume invites to look anew at Orientalism in art and interior design, the canon of Islamic architecture and the translocation of historic works of art. Readership: All interested in tangible heritage in Cairo and Damascus, visual Orientalism (including photography), Islamic art collecting, and anyone concerned |
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with commodification and intercultural contact zones. |
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2. |
Record Nr. |
UNINA9910822382903321 |
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Autore |
Malhotra Naresh K. |
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Titolo |
Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
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ISBN |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (xii, 162 pages) |
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Collana |
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Marketing strategy collection, , 2150-9662 |
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Disciplina |
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Soggetti |
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Relationship marketing |
Relacions amb els clients - Direcció i administració |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references (pages 135-157) and index. |
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Nota di contenuto |
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1. Introduction -- 2. What is relationship marketing? -- 3. B2B relationship marketing -- 4. B2C relationship marketing -- 5. Internal relationship marketing -- 6. Building brand equity through relationship marketing -- 7. Customer relationship management analytics -- 8. Future of relationship marketing -- Notes -- References -- Index. |
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Sommario/riassunto |
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Marketing is arguably amidst a paradigm shift. Marketing orientation is shifting away from creating exchanges (sales) to creating value (satisfaction) and relationships (cocreating value). Ultimately, the main objective of all marketing activities is value creation. In vast majority of cases, value is cocreated by several agents, especially the marketers and customers. From a value cocreation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both business-to-business (B2B) as well as business-to-consumer (B2C) markets. Marketers increasingly need to develop and maintain long-term, win-win relationships with customers, distributors, dealers, suppliers, competitors, and other external |
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influencers such as governments, media, nonprofit organizations, and pressure groups. In this book, we advocate an approach for managing customer relationships based on the use of the customer lifetime value (CLV) metric. Our premise is that measuring and maximizing CLV benefits not only marketers but also customers in measurable and concrete ways. However, in order to fully unlock the potential of the CLV metrics, it is instructive to be exposed to the history and conceptualization of relationship marketing, its three main types (B2B, B2C, and internal), and the nature of loyalty and rewards programs. We conclude with a discussion on the future of relationship marketing and the frontiers of value cocreation. Cases that illustrate the essence of each chapter along with key points to ponder and take-aways are presented therein. |
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3. |
Record Nr. |
UNISA996279729803316 |
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Titolo |
2007 IEEE International Workshop on Advanced Methods for Uncertainty Estimation in Measurement : 16-18 July 2007, Sardagna, [Trento], Italy |
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ISBN |
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Disciplina |
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Soggetti |
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Measurement uncertainty (Statistics) |
Uncertainty (Information theory) |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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