1.

Record Nr.

UNINA9910822302503321

Autore

Calabrese Daniele

Titolo

Strategic communication for privatization, public-private partnerships, and private participation in infrastructure projects / / Daniele Calabrese

Pubbl/distr/stampa

Washington, DC, : World Bank, c2008

ISBN

1-281-78744-2

9786611787448

0-8213-7500-8

Edizione

[1st ed.]

Descrizione fisica

vii, 43 pages : illustrations ; ; 26 cm

Collana

World Bank working paper ; ; no. 139

Disciplina

338.9

Soggetti

Communication in economic development

Economic development projects - Management

Public works - Management

Public-private sector cooperation

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references (p. 41-43).

Nota di contenuto

Contents; LIST OF TABLES; LIST OF FIGURES; LIST OF BOXES; Foreword; Acknowledgments; 1. Why Include Strategic Communication in Initiatives Privatization, Public-Private Partnerships, and Private Participation in Infrastructure?; 2. Strategic Communication Program Design: Analysisand Strategy; 3. The Structure of a Strategic Communication Program; 4. Conclusion; References

Sommario/riassunto

Strategic Communication for Privatization, Public-Private Partnerships, and Private Participation in Infrastructure reviews the experiences of the World Bank and its clients in employing public communication programs during the processes of privatization and private sector participation. Drawing from academic and policy research as well as from case studies, it highlights good practices and identifies lessons learned through an examination of success and failures. This book recommends principles of strategic communication and offers a methodology for researching and analyzing the communication