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Record Nr. |
UNINA9910822227003321 |
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Autore |
Mahajan Gautam |
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Titolo |
Customer value starvation can kill : prevention and cure / / Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler |
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Pubbl/distr/stampa |
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New York : , : Business Expert Press, , 2021 |
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ISBN |
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Descrizione fisica |
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1 online resource (219 pages) |
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Collana |
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Business Expert Press Service Systems and Innovations in Business and Society Collection |
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Disciplina |
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Soggetti |
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Customer relations - Management |
Value analysis (Cost control) |
Consumer satisfaction |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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