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1. |
Record Nr. |
UNINA9910821938303321 |
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Autore |
Powell Guy R |
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Titolo |
ROI of $ocial media : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos |
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Pubbl/distr/stampa |
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Singapore, : John Wiley & Sons (Asia), c2011 |
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ISBN |
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9786613175113 |
9781119199403 |
1119199409 |
9781283175111 |
1283175118 |
9780470827444 |
0470827440 |
9780470827437 |
0470827432 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (319 p.) |
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Classificazione |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Internet marketing |
Social media - Marketing |
Social media - Economic aspects |
Online social networks - Economic aspects |
Social marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? |
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Sommario/riassunto |
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How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books |
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