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Record Nr. |
UNINA9910821808403321 |
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Autore |
Werbach Kevin |
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Titolo |
The gamification toolkit : dynamics, mechanics, and components for the win / / Kevin Werbach and Dan Hunter |
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Pubbl/distr/stampa |
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Philadelphia, PA : , : Wharton Digital Press, , [2015] |
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©2015 |
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Descrizione fisica |
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1 online resource (66 p.) |
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Disciplina |
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Soggetti |
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Marketing - Social aspects |
Social media - Economic aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Contents; Introduction; Chapter One. Practical Gamification; Chapter Two. Dynamics-The Foundation; Chapter Three. Mechanics-Driving Action; Chapter Four. Components-Tactics in Motion; Chapter Five. Bringing It All Together; About the Authors; About Wharton Digital Press; About The Wharton School; Endnotes |
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Sommario/riassunto |
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Kevin Werbach is a leading expert on the legal, business, and public policy aspects of the Network Age. He is an associate professor of legal studies at The Wharton School, University of Pennsylvania, where he was named the first Iron Prof" for his gamification research. He co-led the review of the Federal Communications Commission for the Obama Administration's presidential transition team and served as an expert adviser to the FCC and the National Telecommunications and Information Administration. For nine years he organized Supernova, an influential executive technology conference. |
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