|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910821649203321 |
|
|
Titolo |
Innovative marketing strategy [[electronic resource] ] : balancing commercial goal and corporate social responsibility / / eds., Kamal Gupta, V.B. Angadi, M.R. Das |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Mumbai [India], : Himalaya Pub. House, 2010 |
|
|
|
|
|
|
|
ISBN |
|
1-282-80421-9 |
9786612804212 |
1-4416-6250-2 |
93-5043-137-8 |
600-00-2950-0 |
|
|
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (359 p.) |
|
|
|
|
|
|
Altri autori (Persone) |
|
GuptaKamal |
AngadiV. B |
DasM. R |
|
|
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Marketing - Management |
Strategic planning |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references. |
|
|
|
|
|
|
Nota di contenuto |
|
COVER; CONTENTS; INAUGURAL ADDRESS; INNOVATIVE MARKETING STRATEGIES - RURAL PERSPECTIVES; BALANCING COMMERCIAL GOAL AND CORPORATE SOCIAL RESPONSIBILITY; INNOVATIVE MARKETING STRATEGY: CHALLENGES & OPPORTUNITIES (Background Material of the Seminar); EVOLUTION IN AGRICULTURAL MARKETING IN INDIA; RURAL MARKETING AND FARMER'S CLUBS; TEA MARKETING IS NO MORE A FASHIONABLE SLOGAN IN INDIA; VALUE CHAIN FINANCE IN AGRICULTURE: BUSINESS OPPORTUNITIES FOR FINANCIAL INSTITUTIONS; INNOVATIVE MARKETING MIX STRATEGIES - A RURAL PERSPECTIVE; RETAIL MARKETING; FROM FARM-TO-FORK-SOME CHALLENGES |
DOWN TO EARTH INNOVATION:THE KEY TO SUCCESS IN RURAL MARKETINGCURRENT AND INNOVATIVE MARKETING STRATEGIES FOR RURAL INDIA; MARKETING STRATEGIES TO RETAIN CUSTOMERS FOR SURVIVAL AND GROWTH; SULA WINES: BREAKING NEW GROUND WITH INNOVATIVE MARKETING STRATEGIES; INNOVATIVE MARKETING |
|
|
|
|