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Record Nr. |
UNINA9910821536503321 |
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Autore |
Mogel Leonard |
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Titolo |
Making it in public relations : an insider's guide to career opportunities / / Leonard Mogel |
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Pubbl/distr/stampa |
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Mahwah, N.J., : Lawrence Erlbaum Associates, 2002 |
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ISBN |
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1-135-64178-1 |
1-282-32429-2 |
9786612324291 |
1-4106-0285-0 |
0-8058-4021-4 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Public relations - United States |
Public relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Book Cover -- Title -- Copyright -- Dedication -- Acknowledgements -- Contents -- Introduction -- Chapter 1 A Very Short History of Public Relations -- Chapter 2 Public Relations: What It Is, What It Does -- Chapter 3 The Components of Public Relations -- Chapter 4 The Public Relations Counsel Firm: Profiles of the 10 Largest -- Chapter 5 Life on the Fast Track at a Small Public Relations Firm -- Chapter 6 An Inside Look at Corporate Affairs at the Bank of America -- Chapter 7 Public Relations for Diverse Organizations -- Chapter 8 Getting the Ink: Media Practice, Media Placement, and Media Relations -- Chapter 9 Internal and Employee Communications, Employee Relations, and Employee Publications -- Chapter 10 Speechwriting, Speechmaking, and Executive Presentations -- Chapter 11 Public Affairs, Lobbying, and Issues Management -- Chapter 12 Public Interest, Public Service -- Chapter 13 Strategic and Integrated Public Relations and Brand Marketing -- Chapter 14 Financial Public Relations and Investor Relations -- Chapter 15 Entertainment and Personal Public Relations -- Chapter 16 Healthcare Marketing and Communications -- Chapter 17 Crisis Communications and Management -- Chapter 18 New Media |
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High-Tech Public Relations -- Chapter 19 Colleges, Extension Programs, and Summer Institutes -- Chapter 20 The Alphabet Organizations of Public Relations -- Chapter 21 Important Publications, Web Sites, and News Services -- Chapter 22 The Job Search -- Chapter 23 The Future Face of Public Relations -- Endnotes -- Glossary -- References -- Recommended Reading -- Author Index. |
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Sommario/riassunto |
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Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession. |
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