1.

Record Nr.

UNINA9910821237203321

Autore

Gannon-Cook Ruth

Titolo

Engaging learners with semiotics : lessons learned from reading the signs / / by Ruth Gannon-Cook and Kathryn Ley

Pubbl/distr/stampa

Leiden, The Netherlands ; ; Boston : , : Brill Sense, , [2021]

©2021

ISBN

90-04-39979-8

Descrizione fisica

1 online resource

Disciplina

302.2

Soggetti

Semiotics - Study and teaching

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Sommario/riassunto

Semiotics has explained the cognitive mechanisms of a complex, subtle and important phenomenon affecting all human interactions and communications across socio-cultural, socio-economic groups. Semiotics has captured a durable and enriching functionality from multiple disciplines including psychology, anthropology, sociology, philosophy, marketing and their multidisciplinary off-spring, such as, educational psychology, consumer psychology, visual literacy, media studies, etc. Semiotic treatises have explored critical factors affecting the relationship between any intended message and the message recipient’s interpretation. The factors that shape interpretation inherently affect learning and often directly affect learner engagement with the content. Learning environments have been culturally-laden communication experiences which academics, largely segmented by discipline, have described but often cloaked in semiotic jargon. Each chapter integrates example after example of semiotics in everyday activities and events, such as stories, graphics, movies, games, infographics, and educational strategies. The chapters also present the most salient semiotic features for learning environments. The book describes semiotics as a communications phenomenon with practical implications for educators to enhance courses and programs with semiotic features in any educational environment but especially in



mediated e-learning environments.