|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910821142503321 |
|
|
Autore |
Smith Andrew <1967 March 27-> |
|
|
Titolo |
Consumer behaviour and analytics / / Andrew Smith |
|
|
|
|
|
Pubbl/distr/stampa |
|
|
London ; ; New York, New York : , : Routledge, , [2020] |
|
©2020 |
|
|
|
|
|
|
|
|
|
ISBN |
|
0-429-48992-7 |
0-429-95335-6 |
0-429-95336-4 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (217 pages) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Consumer behavior |
Marketing - Data processing |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index. |
|
|
|
|
|
|
|