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Record Nr. |
UNINA9910821001303321 |
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Titolo |
Consumer empowerment / / guest editor: Len Tiu Wright |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2006 |
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ISBN |
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1-280-70554-X |
9786610705542 |
1-84663-097-5 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (236 p.) |
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Collana |
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European Journal of Marketing ; ; 40, no. 9/10 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Consumers |
Marketing - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Acknowledgement to referees; Enhancing consumer empowerment; The internet, consumer empowerment and marketing strategies; Mapping consumer power: an integrative framework for marketing and consumer research; The internet, information and empowerment; Assumed empowerment: consuming professional services in the knowledge economy; Consumer empowerment: a Foucauldian interpretation; Self-empowerment and consumption; Consumption as voting: an exploration of consumer empowerment |
Customer empowerment and relationship outcomes in healthcare consultationsBrand community of convenience products: new forms of customer empowerment – the case "my Nutella The Community"; The evolution of the empowered consumer; "Mothers of invention": maternal empowerment and convenience consumption; Book reviews; |
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Sommario/riassunto |
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Guest Editor Len Tiu Wright's definition of consumer empowerment in marketing is: "A mental state usually accompanied by a physical act which enables a consumer or a group of consumers to put into effect their own choices through demonstrating their needs, wants and demands in their decision-making with other individuals or organizational bodies in the marketplace." Through this e-book, which has received contributions from Australia, Canada, Italy, Portugal, UK |
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