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Record Nr. |
UNINA9910820943303321 |
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Autore |
Gaffney Steven <1963-> |
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Titolo |
Honesty sells : how to make more money and increase business profits / / Steven Gaffney and Colleen Francis |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, c2009 |
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ISBN |
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1-282-68633-X |
9786612686337 |
0-470-47364-9 |
1-118-25620-4 |
0-470-47386-X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (227 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Selling - Moral and ethical aspects |
Honesty |
Business ethics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Top 10 sales hall of shame: when bad sales people go even worse -- Honesty: the best policy for closing sales and growing the business -- The startling truth about why honest sells -- Being honest with yourself -- The hidden costs of communication breakdowns -- Just the facts: how assumptions impact sales -- Be a life giver -- Getting the truth from everyone -- Referral selling: ensuring honest relationships from the start -- The start of your selling relationship: getting started with an honest foot forward -- Close more sales by acknowledging your clients -- The honest way to close more sales. more often. more quickly -- Overcoming objections and questions -- Turning a onetime client into a lifetime client -- Remember to practice honesty internally -- Some final thoughts. |
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Sommario/riassunto |
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Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and deceit. Instead, by being honest and open with clients, you will be rewarded with long-term, profitable relationships-at the expense of no one but your competition... PRAISE FOR HONESTY |
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