| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910779127203321 |
|
|
Titolo |
Designing health messages [[electronic resource] ] : approaches from communication theory and public health practice / / Edward Maibach, Roxanne Louiselle Parrott, editors |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Thousand Oaks, Calif. ; ; London, : SAGE, c1995 |
|
|
|
|
|
|
|
ISBN |
|
1-5063-1954-8 |
0-8039-5397-6 |
1-4522-3345-4 |
1-4522-6363-9 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (xiii, 304 p.) : ill |
|
|
|
|
|
|
Altri autori (Persone) |
|
MaibachEdward |
ParrottRoxanne |
|
|
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Mass media in health education |
Health promotion |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Cover; Contents; Preface; Part I - Theory-Driven Approaches to Health Message Design; Chapter 1 - Motivation to Attend to Health Messages: Presentation of Content and Linguistic Considerations; Chapter 2 - Encouraging Risk Reduction: A Decision-Making Approach to Message Design; Chapter 3 - Moving People to Behavior Change: A Staged Social Cognitive Approach to Message Design; Chapter 4 - Fear Appeals in Health Promotion Campaigns: Too Much, Too Little, or Just Right?; Chapter 5 - Thinking Positively: Using Positive Affect When Designing Health Messages |
Chapter 6 - Designing Messages for Behavioral InoculationChapter 7 - Reaching Young Audiences: Developmental Considerations in Designing Health Messages; Chapter 8 - Fishing for Success: Using the Persuasive Health Message Framework to Generate Effective Campaign Messages; Part II - Audience-Centered Strategies for Health Message Design; Chapter 9 - Using Research to Inform Campaign Development and Message Design: Examples from the ""America Responds to AIDS"" Campaign; Chapter 10 - Choosing Audience Segmentation Strategies |
|
|
|
|
|
|
|
|
|
|
|
|
|
and Methods for Health Communication |
Chapter 11 - The Gatekeeping Process: The Right Combinations to Unlock the GatesChapter 12 - Use of Database Marketing and Consumer-Based Health Communication in Message Design: An Example from the Office of Cancer Communications' ""5 a Day for Better Health"" Program; Part III - Combining Theory and Practice: Additional Considerations; Chapter 13 - Supplementing Health Campaign Messages: Recent Developments in Informing Patients About Their Prescription Drugs; Chapter 14 - Enabling Health: Policy and Administrative Practices at a Crossroads; Index; About the Contributors |
|
|
|
|
|
|
Sommario/riassunto |
|
How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness. |
|
|
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910820796003321 |
|
|
Titolo |
Algebra and computer science : Joint AMS-EMS-SPM Meeting Algebra and Computer Science June 10-13, 2015: Porto, Portugal : Joint Mathematics Meetings Groups, Algorithms, and Cryptography January 10-13, 2015: San Antonio, TX : Joint AMS-Israel Mathematical Union Meeting Applications of Algebra to Cryptography June 16-19, 2014: Tel-Aviv, Israel / / Delaram Kahrobaei, Bren Cavallo, David Garber, editors |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Providence, Rhode Island : , : American Mathematical Society, , 2016 |
|
©2016 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (242 pages) : illustrations |
|
|
|
|
|
|
Collana |
|
Contemporary Mathematics, , 1098-3627 ; ; 677 |
|
|
|
|
|
|
Classificazione |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Logic, Symbolic and mathematical |
Algebra |
Computer science - Mathematics |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
"Joint AMS-EMS-SPM Meeting, Algebra and Computer Science, June 10- |
|
|
|
|
|
|
|
|
|
|
|
|
13, 2015, Porto, Portugal." |
"Joint Mathematics Meeting, Groups, Algorithms, and Cryptography, January 10-13, 2015, San Antonio, TX." |
"Joint AMS-Israel Mathematical Union Meeting, Applications of Algebra to Cryptography, June 16-19, 2014, Tel-Aviv, Israel." |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references at the end of each chapters. |
|
|
|
|
|
|
Nota di contenuto |
|
Generic properties of subgroups of free groups and finite presentations / Frédérique Bassino, Cyril Nicaud, and Pascal Weil -- A new multi-server scheme for private information retrieval / Chi Sing Chum and Xiaowen Zhang -- On secret sharing protocols / Chi Sing Chum [and 4 others] -- A verifiable secret sharing scheme using non-abelian groups / Maggie E. Habeer -- Non-associative public-key cryptography / Arkadius Kalka -- Non-associative key establishment protocols and their implementation / Arkadius Kalka and Mina Teicher -- Knapsack and subset sum problems in nilpoint, polycyclic, and co-context-free groups / Daniel König, Markus Lohrey, and George Zetzsche -- On the Tits alternative for a class of finitely presented groups with a special focus on symbolic computations / Anja I.S. Moldenhauer, Gerhard Rosenberger, and Kristina Rosenthal -- Geometry of the conjugacy problem in lamplighter groups / Andew Salle -- A logspace solution to the word and conjugacy problem of generalized Baumslag-Solitar groups / Armin Weiss -- Cryptographic hash functions from sequences of lifted Paley graphs / Serena Yuan. |
|
|
|
|
|
|
|
| |