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Record Nr. |
UNINA9910820650803321 |
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Autore |
Gidney Catherine (Catherine Anne), <1969-> |
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Titolo |
Captive Audience : How Corporations Invaded Our Schools / / Catherine Gidney |
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Pubbl/distr/stampa |
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Toronto : , : Between the Lines, , [2019] |
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©2019 |
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ISBN |
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9781771134279 |
9781771134262 |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (241 pages) |
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Disciplina |
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Soggetti |
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Business and education - Canada |
Advertising and children |
Advertising in educational media |
Corporate sponsorship - Canada |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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The corporate invasion of Canadian schools reached unprecedented heights in the 1990s and 2000s after two decades of federal funding cuts. Captive Audience explores this compelling history of commercialism and branding within the grade-school classroom. |
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