|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910820626803321 |
|
|
Autore |
Witter Lisa |
|
|
Titolo |
The she spot : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
San Francisco, : Berrett-Koehler Publishers, c2008 |
|
|
|
|
|
|
|
ISBN |
|
1-282-29920-4 |
9786612299209 |
1-57675-783-8 |
|
|
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (214 p.) |
|
|
|
|
|
|
Collana |
|
|
|
|
|
|
Altri autori (Persone) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Women consumers - United States |
Social marketing - United States |
Women in nonprofit organizations - United States |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references (p. 157-168) and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Contents; Foreword; Preface; Introduction: A Women-Centered (Marketing) Revolution; Part I: Understanding the She Spot; Part II: How to Hit the She Spot; Part III: Where to Hit the She Spot; Conclusion: The Not-So-Secret Secret to Changing the World; Resources; Notes; Acknowledgments; Index; About the Authors; |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box. |
|
|
|
|
|
|
|