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1. |
Record Nr. |
UNISALENTO991003611839707536 |
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Autore |
Partridge, Eric |
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Titolo |
The Penguin Dictionary of Historical Slang / Eric Partridge ; abridged by Jacqueline Simpson |
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Pubbl/distr/stampa |
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Harmondsworth : Penguin books, 1982 |
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Altri autori (Persone) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910820544403321 |
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Autore |
Kendrick Terry |
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Titolo |
Developing strategic marketing plans that really work : a toolkit for public libraries / / Terry Kendrick [[electronic resource]] |
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Pubbl/distr/stampa |
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London : , : Facet, , 2006 |
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ISBN |
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Descrizione fisica |
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1 online resource (xii, 225 pages) : digital, PDF file(s) |
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Disciplina |
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Soggetti |
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Public libraries - Marketing |
Public libraries - Public relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Title from publisher's bibliographic system (viewed on 05 Jul 2018). |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction -- 1: Strategic marketing planning for public libraries: an introduction. -- 2: Ambition as the basis for marketing planning -- 3: Making sense of the market for public library services -- 4: Creating segment-specific value propositions for users and non-users -- 5: Priorities: making sound choices -- 6: Clear objectives and winning strategies -- 7: Attention-grabbing marketing communications -- 8: Implementation and quick progress. |
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Sommario/riassunto |
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Many government and other reports stress the need to get public libraries back into the lives of potential users, and this requires significant marketing effort on the part of the libraries. However, it quickly becomes apparent to public librarians that marketing is far more than simply creating a set of leaflets, as part of a series of disconnected programmes throughout the authority. What they need is a simple, practical guide to an integrated marketing planning process, from initial goals to implementation of marketing strategies. And along the way they need to troubleshoot the barriers that such activities meet. This highly practical and down-to-earth book, with free, downloadable templates and forms on the web, will de-mystify the marketing planning process and set it in the context of modern public library services. Through a series of easy-to-implement process steps, the reader will see not just what is possible but what is likely to work quickly, and deliver real impact on performance indicators, in a public library context. The book is structured as follows: ambition as the basis for marketing planning; making sense of the market for public library services; creating segment-specific value propositions for users and non-users; priorities: making sound choices; clear objectives and winning strategies; attention-grabbing marketing communications; and; implementation and quick progress. The text is fully international in scope and is written for those practitioners at all levels of library management who recognize the importance of marketing planning in shaping and positively influencing the direction of public library services. |
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3. |
Record Nr. |
UNINA9910864180203321 |
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Autore |
Awwad Bahaa |
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Titolo |
The AI Revolution: Driving Business Innovation and Research : Volume 1 / / edited by Bahaa Awwad |
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Pubbl/distr/stampa |
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Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
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ISBN |
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Edizione |
[1st ed. 2024.] |
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Descrizione fisica |
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1 online resource (917 pages) |
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Collana |
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Studies in Systems, Decision and Control, , 2198-4190 ; ; 524 |
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Disciplina |
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Soggetti |
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Engineering mathematics |
Engineering - Data processing |
Artificial intelligence |
Mathematical and Computational Engineering Applications |
Artificial Intelligence |
Data Engineering |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Marketing strategies of the enterprise in the market of building structures in the period of recovery of Ukraine -- WILL E-FILLING BE EFFECTIVE IN INCREASING INVIDUAL TAXPAYER COMPLIANCE? -- The Influence of COVID-19 and Subsequent Events on the Decision-Making of Retail Investors in Kingdom of Bahrain: A Behavioral Finance Analysis -- Institutional Aspects of Rivalry for Technological Leadership: Market vs. Security -- Sustainable Supply Chain Management and Banks Performance: Evidence from Banking Sector in Nigeria -- THE CONCEPT OF ACCOUNTING IN ISLAMIC TRANSACTIONS -- Factors Influencing Board Gender Diversity in the Nigerian Capital Market. |
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Sommario/riassunto |
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This comprehensive book explores the transformative role of artificial intelligence (AI) in business innovation and research. It provides a solid foundation in AI technologies, such as machine learning, natural language processing, and computer vision, and examines how they reshape business models and revolutionize industries. The book highlights the strategic implications of AI in enhancing customer experience, optimizing operations, and enabling data-driven decision-making. It explores the integration of AI with emerging trends like IoT, |
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blockchain, and cloud computing for innovation. The role of AI in advancing scientific discovery and academic research is also explored, addressing challenges and opportunities in AI-driven methodologies. Organizational and ethical dimensions of AI implementation are considered, including talent acquisition, skills development, and data governance. Real-world case studies showcase AI's transformative power across diverse industries. This forward-thinking guide equips academics, researchers, and business leaders with knowledge and insights to harness the potential of AI and contribute to innovation and research. |
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