1.

Record Nr.

UNISALENTO991003597109707536

Autore

Leoncini, Francesco

Titolo

Che cosa fu la Primavera di Praga? : idee e progetti di una riforma politica e sociale / a cura di Francesco Leoncini ; Saggi di Zdenek Mlynar ... [et al.] ; con l'intervista di Alexander Dubcek a l'"Unità"

Pubbl/distr/stampa

Manduria : Lacaita, [1989]

Descrizione fisica

xxvii, 191 p. ; 22 cm.

Collana

Biblioteca di storia contemporanea ; 10

Altri autori (Persone)

Mlynar, Zdenek

Dubcek, Alexander

Disciplina

943.704

Soggetti

Cecoslovacchia Politica 1962-1970

Lingua di pubblicazione

Italiano

Formato

Materiale a stampa

Livello bibliografico

Monografia



2.

Record Nr.

UNINA9910820417503321

Autore

Pradeep A. K.

Titolo

AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / / A. K. Pradeep, Andrew Appel, Stan Sthanunathan

Pubbl/distr/stampa

Hoboken, New Jersey : , : Wiley, , [2019]

©2019

ISBN

1-119-48409-X

1-119-48408-1

Edizione

[1st edition]

Descrizione fisica

1 online resource (267 pages)

Disciplina

658.80028563

Soggetti

Marketing - Technological innovations

Artificial intelligence

Machine learning

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Sommario/riassunto

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s



terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

3.

Record Nr.

UNISALENTO991001011349707536

Autore

Bellori, Giovanni Pietro <1615-1696>

Titolo

Veterum illustrium philosophorum, poetarum, rhetorum et oratorum imagines : ex vetustis nummis, gemmis, hermis, marmoribus, alijsque antiquis monumentis desumptae / a Io : Petro Bellorio ... illustratae

Pubbl/distr/stampa

Romae : apud Io : Iacobum de Rubeis ..., 1685 (Romae : Typis Ioannis Baptistae Bussotti, 1685)

Descrizione fisica

3 pt.: ([12], 20; [2], 16; [2], 15, [1] p.), 93 c. di tav. : ill. ; 2⁰ (34 cm)

Lingua di pubblicazione

Latino

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Le tre parti cominciano con front. proprio

Segnatura: [c.]1 +2 ++2 [c.]1 A-E2; [c.]1 a-d2; [c.]1 A-D2

Antip. inc., capilettera, car. rom. e cors.