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Record Nr. |
UNINA9910820087903321 |
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Autore |
Holbrook Morris B |
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Titolo |
Consumer research : introspective essays on the study of consumption / / Morris B. Holbrook |
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Pubbl/distr/stampa |
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Thousand Oaks, : SAGE, c1995 |
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ISBN |
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1-4522-4743-9 |
1-4833-2733-7 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (xii, 419 p.) : ill |
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Disciplina |
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Soggetti |
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Consumers - Research |
Consumer behavior |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (pages 369-399) and index. |
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Nota di contenuto |
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""Cover""; ""Contents""; ""Preface""; ""Chapter 1 - A Brief History of Morris the Cat""; ""Chapter 2 - Theory Development is a Jazz Solo""; ""Chapter 3 - On Hatching a Program of Consumer Research""; ""Chapter 4 - What is Consumer Research?""; ""Chapter 5 - O, Consumer, How You've Changed""; ""Chapter 6 - Whither Consumer Research?""; ""Chapter 7 - Romanticism, Subjective Personal Introspection, and Morris the Epicurean""; ""Chapter 8 - The Role of Lyricism in Consumer Research""; ""Chapter 9 - Dogmatism and Catastrophe in the Development of Marketing Thought""; ""Chapter 10 - I'm HIP"" |
""Chapter 11 - Epilogue""""References""; ""Index""; ""About the Author"" |
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Sommario/riassunto |
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This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years. |
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