1.

Record Nr.

UNINA9910819796303321

Titolo

Pioneers in business education / / guest editors Dr. D.G. Brian Jones and Goran Svensson

Pubbl/distr/stampa

Bradford, England, : Emerald Group Publishing, c2007

ISBN

1-280-84740-9

9786610847402

1-84663-375-3

Edizione

[1st ed.]

Descrizione fisica

1 online resource (1 v.)

Collana

European Business Review ; ; 19, no. 2

Altri autori (Persone)

JonesD. G. Brian

SvenssonGoran

Disciplina

300

Soggetti

Business education - Europe

Business schools - Europe

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Bibliographic Level Mode of Issuance: Monograph

Nota di contenuto

Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Guest editorial -- Edward Sherwood Mead (1874-1956): a pioneer in finance education -- Theodore N. Beckman (1895-1973): external manifestations of the man -- Lee C. Nehrt (1926-): a pioneering international business scholar -- S. Ramani (1939-present): India's information technology education pioneer -- How Philip Kotler has helped to shape the field of marketing.

Sommario/riassunto

Intellectual biography contributes to our understanding of the history of ideas.It can help to explain the origins of a scholar' swork,the ideological underpinnings of a subject's thought,and can shed light on the sociology of knowledge.This e-book includes articles that celebrate the lives and contributions of five different pioneers in business education.