1.

Record Nr.

UNINA9910819284803321

Autore

Stole Inger L

Titolo

Advertising on trial : consumer activism and corporate public relations in the 1930s / / Inger L. Stole

Pubbl/distr/stampa

Urbana, Ill., : University of Illinois Press, c2006

ISBN

1-283-04409-9

9786613044099

0-252-09258-9

Edizione

[1st ed.]

Descrizione fisica

1 online resource (312 p.)

Collana

History of communication

Disciplina

659.1/0973/09043

Soggetti

Advertising - United States - History

Corporations - Public relations - United States

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Bibliographic Level Mode of Issuance: Monograph

Nota di bibliografia

Includes bibliographical references (p. [209]-277) and index.

Nota di contenuto

The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.