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Record Nr. |
UNINA9910819284803321 |
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Autore |
Stole Inger L |
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Titolo |
Advertising on trial : consumer activism and corporate public relations in the 1930s / / Inger L. Stole |
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Pubbl/distr/stampa |
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Urbana, Ill., : University of Illinois Press, c2006 |
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ISBN |
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1-283-04409-9 |
9786613044099 |
0-252-09258-9 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (312 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Advertising - United States - History |
Corporations - Public relations - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references (p. [209]-277) and index. |
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Nota di contenuto |
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The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising. |
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