|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910819172703321 |
|
|
Autore |
Gloor Peter A (Peter Andreas), <1961-> |
|
|
Titolo |
Coolhunting [[electronic resource] ] : chasing down the next big thing / / Peter A. Gloor and Scott M. Cooper |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
New York, : AMACOM, c2007 |
|
|
|
|
|
|
|
ISBN |
|
1-281-12805-8 |
9786611128050 |
0-8144-0065-5 |
|
|
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 recurso en línea (xvii, 236 páginas) : ilustraciones |
|
|
|
|
|
|
Altri autori (Persone) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Creative ability in business |
Technological innovations - Management |
Social networks - Research |
Data mining |
Group decision making |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references (p. [223]-230) and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity. |
|
|
|
|
|
|
|