Advertising to children : concepts and controversies / / M. Carole Macklin, Les Carlson, editors

• Record Nr.: UNINA9910818644603321
• Pubbl/distr/stampa: Thousand Oaks, Calif., : Sage Publications, c1999
• ISBN: 0-7619-1284-3; 1-322-41754-7; 1-4522-6217-9
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (xiv, 322 p.) : ill
• Altri autori (Persone): MacklinM. Carole; CarlsonLes
• Disciplina: 302.23/45/083
• Soggetti: Television advertising and children - United States; Advertising and children - United States
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover -- Contents -- Introduction -- Part I - In Search of what Children Know and Think About Advertising and how Advertising Works -- Chapter 1 - Through the Eyes of a Child: Children's Knowledge and Understanding of Advertising -- Chapter 2 - Socialization and Adolescents' Skepticism Toward Advertising -- Chapter 3 - Evaluating the Impact of Affiliation Change on Children's TV Viewership and Perceptions of Network Branding -- Chapter 4 - Youth, Advertising, and Symbolic Meaning -- Part II - Societal Impact and Concerns -- Chapter 5 - "We'll be Back In a Moment": A Content Analysis of Advertisements in Children's Television in the 1950s -- Chapter 6 - Mothers' Preferences for Regulating Children's Television -- Chapter 7 - A Comparison of Children's and Prime-Time Fine-Print Advertising Disclosure Practices -- Chapter 8 - The Beauty Myth and the Persuasiveness of Advertising: A Look at Adolescent Girls and Boys -- Chapter 9 - Selling Food to Children: Is Fun Part of a Balanced Breakfast? -- Part III - Advertising Directed to Children About Cigarettes, Smoking, and Beer -- Chapter 10 - How do We Persuade Children not to Smoke? -- Chapter 11 - Camels and Cowboys: How Junior High Students View Cigarette Advertising -- Chapter 12 - ; Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings -- Part IV - Future Directions for Research -- Chapter 13 - Advertising to Children in the Twenty-First Century: New Questions within Familiar Themes -- Chapter 14 - The Future for Children and the Internet -- Chapter 15 - Advertising's Effects: Juxtaposing Research with Older and Younger Youths -- Chapter 16 - The Context of Advertising and Children: Future Research Directions -- Index -- About the Editors -- About the Contributors.
• Sommario/riassunto: Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.