Motives for metaphor in scientific and technical communication / / Timothy D. Giles

• Record Nr.: UNINA9910818609403321
• Autore: Giles Timothy D. <1958-, >
• Pubbl/distr/stampa: London : , : Routledge, , 2017
• ISBN: 1-351-84288-9; 1-315-22410-0; 0-89503-679-7
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (190 p.)
• Collana: Baywood's technical communications series
• Disciplina: 601./4
• Soggetti: Communication of technical information; Technical writing; Metaphor
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: First published 2007 by Baywood Pub. Co., Inc.
• Nota di bibliografia: Includes bibliographical references (p. 159-169) and index.
• Nota di contenuto: ""Motives for Metaphor in Scientific and Technical Communication""; ""Cover""; ""Title Page""; ""Copyright Page""; ""Table of Contents""; ""Acknowledgments""; ""Introduction: The Problem of Metaphor in Scientific and Technical Communication""; ""Differentiating between Scientific and Technical Communication""; ""Metaphor and Analogy""; ""Summary of Chapters""; ""CHAPTER 1: Reintroducing Metaphor in the Technical Communication Classroom""; ""Problem""; ""Methodology""; ""Some General Considerations of Metaphor""; ""Technical Communication Textbooks""; ""Science Writing Texts""; ""CHAPTER 2: Metaphor in the Technical Communication Literature""""Metaphor and the Computer""; ""Technical Communication Theory""; ""Technical Communication Pedagogy""; ""Conclusion""; ""CHAPTER 3: A Review of the Theories of Metaphor""; ""Substitution Theory of Metaphor""; ""Aristotle on Metaphor""; ""Twentieth-Century Substitutionists""; ""Nietzsche and Post-Modern Metaphor""; ""The Tensionists: An Introduction to Interaction""; ""The Interactionists""; ""Metaphor as Epistemology""; ""Conclusion""; ""CHAPTER 4: The Metaphors of Mathematics: A Case Study of the Solar System Analogy""; ""Scottish Natural Philosophy""""Lodge and the BAAS""; ""The Solar ; System Analogy""; ""The Solar System Analogy in Secondary-School Texts""; ""A Narrative History of the Solar System Analogy""; ""Lord Kelvin""; ""James Clerk Maxwell""; ""J. J. Thomson""; ""Oliver Lodge""; ""Ernest Rutherford""; ""Niels Bohr""; ""Conclusion""; ""CHAPTER 5: The Question of Metaphor in Natural Language: A Case Study""; ""The Question of Cloning""; ""Recognition of the Dominant/Emergent Metaphors""; ""The Effect Upon the Scientific Community""; ""Conclusion""; ""CHAPTER 6: Implications""; ""An Approach Based on this Study""""Other Avenues for Research""; ""References""; ""Index""; ""Selected Titles from: Baywoodâ€?s Technical Communications Series""; ""Back Cover""