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Record Nr. |
UNINA9910818508703321 |
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Autore |
Walle Alf H |
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Titolo |
Exotic visions in marketing theory and practice / / Alf H. Walle |
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Pubbl/distr/stampa |
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Westport, Conn., : Quorum Books, 2002 |
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ISBN |
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1-4294-7313-4 |
0-313-00469-2 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (249 p.) |
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Disciplina |
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Soggetti |
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Marketing research |
Marketing - Social aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Intro -- Preface -- Acknowledgments -- 1. Introduction: Beyond Science -- I. Kant, Hegel, and Marx: Three Often-Ignored Pioneers -- 2. Kant and the Tempering of Science: A Metaphor for Marketing -- 3. Friedrich Hegel: Social Structure as Overarching Monolith -- 4. Marxist Theory and Marketing/Consumer Research: An Anthropological Perspective -- 5. The Intellectual Ancestors of Modern Qualitative Thought -- II. The Structural Paradigm and Its Variants -- 6. Mental Structuralism: The Nature of the Human Mind -- 7. Classic Social Structuralism: An Overview -- 8. Social Structures and Consumer Response: The Culture at a Distance Method -- 9. Social Structures and the Consumption of Art: The Myth and Symbol Method -- 10. Social Structures and Strategic Behavior: The Face to Face Method -- 11. The Structural Perspective: A Synthesis -- III. Individualistic and Poststructural Perspectives -- 12. Alternatives to Structural Analysis: The Existential Initiative -- 13. Poststructural Leaders and Marketing/Consumer Research -- 14. Conflict Theory: Individualism within a Social Context -- 15. Individualistic Implications and Marketing Research -- 16. Conclusion: A Diversity of Methods -- Index. |
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