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1. |
Record Nr. |
UNINA9910792995003321 |
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Autore |
Karrasch Noah |
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Titolo |
BodyMindCore work for movement therapists : leading clients to CORE breath and awareness / / Noah Karrasch with Robert White and Elizabeth Buri |
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Pubbl/distr/stampa |
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London, [England] ; ; Philadelphia, [Pennsylvania] : , : Singing Dragon, , 2017 |
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©2017 |
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Descrizione fisica |
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1 online resource (258 pages) : illustrations |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Bodymindcore : the CORE philosophy. The CORE. We tighten. "Vaguely scientific" . Postural balance -- Pain and the brain : that tricky pain scale. What is pain?. Pain's messenger. Fear and dread. Move it; shake it out -- Partners in the work : talking the talk. Safe touch. Reboot.coax life is easier with breath : a healthy heart. Fight, flee, or freeze? Feel, face and find freedom -- Energy work, seen and unseen : energy sensitivity. Energy is life stretching the bodymindcore : our personal line. Movement and posture. About fascia. Finding that personal line. We are how we move -- Tools and cues : whatever it takes : that which we have. words.noahs, Rob's, Liz's tools'. Assessment -- The model : the model. Ground to groin gateway. Groin center. Groin to gut gateway. Gut center. Gut to heart gateway. Heart center. Heart to head gateway. Head center. Head to heaven gateway. Conclusions. |
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2. |
Record Nr. |
UNINA9910809585903321 |
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Autore |
Durovic Mateja |
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Titolo |
European law on unfair commercial practices and contract law / / Mateja Durovic |
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Pubbl/distr/stampa |
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Portland, Oregon : , : Hart Publishing, , 2016 |
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ISBN |
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1-78225-814-0 |
1-78225-812-4 |
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Descrizione fisica |
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1 online resource (235 p.) |
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Collana |
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Modern studies in european law ; ; 62 |
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Disciplina |
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Soggetti |
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Competition, Unfair - European Union countries |
Consumer protection - Law and legislation - European Union countries |
Contracts - European Union countries |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. Introduction -- Setting the Scene -- Structure of the Book -- Two Branches of EU Consumer Law -- Europeanisation of the Law on Unfair Commercial Practices -- The Regulatory Framework of the UCPD -- The Maximum Harmonisation Character of the Directive 3 -- The Notion of Commercial Practice -- Europeanisation of Contract Law -- The Role of Article 3(2) UCPD -- 2. The Average Consumer -- Introduction: Which Consumer is Protected by EU Law? -- The Protected Consumer Under the UCPD -- Two Definitions of Consumer -- The Average Consumer Between the Two Goals of the UCPD -- Three Components of the Defi nition of an Average Consumer -- The Interpretation of the Average Consumer Under the UCPD -- The Distinction Between the Average Consumer and Vulnerable Consumer -- The Protected Consumer Under Consumer Contract Law -- Lack of a Clear Standard of the Protected Consumer -- The Need for a Standard of the Consumer -- EU Primary Law and the Notion of the Consumer -- EU Primary Law and the Understanding of the Consumer -- EU Secondary Law and the Standard of the Consumer -- The Analysis of Post-UCPD Secondary Law on Consumer Protection -- 3. The Duty to Trade Fairly -- Introduction: General Duty to Trade Fairly in EU Consumer Law -- Duty to Trade Fairly Under Directive 2005 -- 29 -- EC -- The Defi nition of the General Clause -- The Purpose of the General Clause and its Functions |
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-- The Two Limbs of the General Clause -- The Requirements of Professional Diligence -- Requirements of Good Faith and Honest Market Practice -- The Scope of Application of the Duty to Trade Fairly -- Material Distortion of a Consumer's Economic Behaviour -- The Duty to Trade Fairly in Consumer Contract Law -- The Impact of the Duty to Trade Fairly in Contract Law -- Commercial Practices and Contract -- Good Faith and the National Legal Traditions of Member States -- Good Faith in European Contract Law -- The Meaning of Good Faith Under the UCPD -- The Horizontal Effects of the Duty to Trade Fairly on Consumer Contracts -- The Signifi cance of the Judgment in Perenicová -- The Meaning of the Duty to Trade Fairly in Consumer Contract Law -- 4. The Duty of Information -- Introduction: A Universal European Duty of Information -- The Duty of Information Under the UCPD -- The Three Small General Clauses of the Directive -- Introduction of the General Duty of Information -- Materiality of Information -- Transactional Decision -- The Context in which Information is Provided -- Duty of Information in Consumer Contract Law -- The Paradigm of the Informed Consumer -- Two Rationales for the Duty of Information -- Duty of Information in National Contract Law -- Duty of Information in European Contract Law -- Information Requirements in Contract Law after the UCPD -- The Invitation to Purchase -- 5. Remedies -- Introduction: Remedies and Enforcement in EU Consumer Law -- Remedies and Enforcement Under Directive 2005 -- 29 -- EC -- General Approach towards Enforcement by the UCPD -- Collective Enforcement -- Individual Enforcement -- Impact on Existing Contract Law Remedies -- Adoption of New Contract Law Remedies -- Remedies Under Consumer Contract Law -- Contract Law Remedies of European Contract Law -- Directive 93 -- 13 -- EEC on Unfair Contract Terms -- Directive 2011 -- 83 -- EU on Consumer Rights -- Directive 1999 -- 44 -- EC on Consumer Sales and Associated Guarantees -- 6. Conclusions -- The Main Concluding Observations -- The Average Consumer -- The Duty to Trade Fairly -- The Duty of Information -- Remedies -- Europeanisation of Contract Law Through the UCPD -- Impact on Contract Law Concepts -- The Refi ned Means of Impact -- The Signifi cance of Innovative Legal Terminology -- Summation of the Book |
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Sommario/riassunto |
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"The book examines the ambiguous relationship between the European law on unfair commercial practices and contract law. In particular, the manuscript demonstrates that the Directive 2005/29/EC on unfair commercial practices ('UCPD') has had a major impact on contract law, despite the declaration concerning the formal independence between the two branches of law established by Article 3(2) UCPD. The insights and conclusions identified in the book contribute to a better understanding of European private law and the general process of Europeanisation of private law in the European Union, and in particular of contract law."--Bloomsbury Publishing. |
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3. |
Record Nr. |
UNINA9910818461903321 |
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Autore |
Brown Mary <1959-> |
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Titolo |
Boom : marketing to the ultimate power consumer--the baby boomer woman / / Mary Brown and Carol Orsborn ; foreword by Paco Underhill |
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Pubbl/distr/stampa |
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New York, : American Management Association, c2006 |
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ISBN |
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1-281-12846-5 |
9786611128463 |
0-8144-2980-7 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Women consumers |
Consumer behavior |
Marketing |
Baby boom generation |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references (p. 225-228) and index. |
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Nota di contenuto |
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; Introduction: She's the emerging power consumer -- She's the sweet spot: the new demographic of choice. On marketing to technology optimists / Rose Rodd -- On marketing to baby boomer women in Canada / Anne-Marie Caron -- On baby boomer women and experimentation / Jan DeLyser -- On forging an emotional connection with her / Kate Quinn -- On recognizing her as a driving force in the markeplace / Amy Marentic -- She's complex: why there's no such thing as "the" baby boomer woman. On appealing to her values / Joanne Sachse Mogren -- On getting nostalgia right / Cindy Marshall -- On the difference between marketing to men and to women / Caleb Mason -- On why not to just shrink it and pink it / Fran Philip -- On marketing to distinctions / Pepper Miller -- On marketing to Hispanic baby boomer women / Isabel Valdes -- She's her stage, not her age: leveraging her life transitions. On playing financial catch up / Lisa Caputo -- On marketing to all her life stages / Wlliam D. Novelli -- On high technology marketing to women / Gina Clark -- On the power of creating brand personas / Claire Spofford -- She's motivated: the 3-D view of her. On appealing to her psyche / Michael Bohn -- On |
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embracing both her demographic and psychographic drivers / Grant J. Schneider -- On aspiring at midlife / Peggy Northrop, Brenda Saget Darling -- On banking on women-owned businesses / Maria C. Coyne -- On her quest for a free spirit / Federico Musi -- She's in the driver's seat: she'll problem-solve her own way through the marketplace. On getting to the heart of the matter / Joe Teno -- On focusing on the "why" vs. the "how" / Heidi Baker, Eden Jarrin -- On the personal shopper approach to technology / Melissa McVicker -- On paying attention to details / Kathy Moyer Dragon -- On business "plus" / Anne Kelly -- She's changing channels: shaping the new brandscape. On harnessing the power of women's solidarity / Adam Hicks -- On real women selling to real women / Yvonne Saliba Pendleton -- On referential not deferential marketing / Deborah Natansohn -- On delivering beyond expectations / Rick Lovett -- On staying relevant for the boomer woman / Ed Kinney -- She's waiting: the marketer's call to action. On redressing the misconceptions / Dorothy Dowling -- On getting past emotional bias / Christopher W. Bradley -- On moving beyond the Holy Grail / Ira Mayer -- On the evolution of marketing to the baby boomer woman / Lori Bitter. |
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Sommario/riassunto |
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With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more. Key features This is the only book on marketing to this specific demographic. Baby Boomers are the largest generational demographic today, and women not only outnumber men, but also influence as much as 80% of household purchase decisions Includes: The Eight Things You May Not Know About Boomer Women But Should, the Imago Diagnostic (ID), an assessment tool to help marketers identify what makes Baby Boomer women tick and more |
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