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Record Nr. |
UNINA9910818454203321 |
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Autore |
Neves Marcos Fava |
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Titolo |
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / / Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli |
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Pubbl/distr/stampa |
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New York : , : Routledge, , 2010 |
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ISBN |
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1-135-16437-1 |
1-135-16438-X |
1-282-57187-7 |
9786612571879 |
0-203-85986-3 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (136 p.) |
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Altri autori (Persone) |
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CastroLuciano Thome e |
ConsoliMatheus Alberto |
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Disciplina |
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Soggetti |
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Strategic planning |
Industrial management |
Marketing |
Competition |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Book Cover; Title; Copyright; Contents; Figures; Tables; Introduction; 1 How to Describe the Company as an Integrated Network; 2 How to Make a Strategic Marketing Plan Using a Collaborative Network Approach; 3 How to Build Competitive Advantage through a Marketing Channel Plan; 4 How to Analyze Channel Value Capture; 5 How to Build and Review Marketing and Network Contracts; 6 How to Build Competitive Advantage through Sales Force Planning; 7 How to Strategically Build Joint Ventures; 8 A Method for Building Competitive Advantage via Marketing Channels Incentives |
9 Identifying Key Success Factors to Develop Market-Driven StrategiesNotes; References and Further Reading; Index |
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