1.

Record Nr.

UNINA9910817917703321

Autore

Steers Richard M.

Titolo

Managing in the Global Economy / / Richard M. Steers, Luciara Nardon

Pubbl/distr/stampa

London : , : Routledge, , 2017

ISBN

1-317-46555-5

1-315-70267-3

1-317-46556-3

1-280-91255-3

9786610912551

0-7656-2017-0

Edizione

[1st edition.]

Descrizione fisica

1 online resource (400 p.)

Disciplina

658/.049

Soggetti

International business enterprises - Management

International trade

Strategic planning

International economic relations

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

First published 2006 by M.E. Sharpe.

Nota di bibliografia

Includes bibliographical references and indexes.

Nota di contenuto

Managing in the global economy : an introduction -- Challenges and prospects of globalization -- Economic foundations of global business -- National trade policy and competitive advantage -- Legal and political foundations of global business -- Economic integration and regional trading blocs -- Cultural foundations of global business -- Assessing cultural differences -- Organizing for global business -- Developing global business strategies -- Building global strategic alliances -- Strategies for international negotiation -- Staffing global operations -- Managing a competitive global workforce -- Managing total quality and employee involvement -- Managing multicultural teams -- Managing in the global economy : a field project.

Sommario/riassunto

This is a primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth



understanding of the role of cultural differences in managerial effectiveness.