Asian Inward and Outward FDI : New Challenges in the Global Economy / / edited by C. Alvstam, H. Dolles, P. Strom

• Record Nr.: UNINA9910817609803321
• Pubbl/distr/stampa: London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2014
• ISBN: 1-137-31221-1
• Edizione: [1st ed. 2014.]
• Descrizione fisica: 1 online resource (278 p.)
• Collana: Palgrave Macmillan Asian Business Series, , 2661-8435
• Disciplina: 332.6735
• Soggetti: Leadership; International business enterprises; Investment banking; Securities; Management; Industrial management; International economics; Business Strategy/Leadership; International Business; Investments and Securities; Innovation/Technology Management; International Economics
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover; Title; Copyright; Contents; List of Figures; List of Tables; Foreword; Preface and Acknowledgements; Notes on Contributors; 1 Asian Inward and Outward FDI: New Challenges in the Global Economy - An Introduction; 2 Changing Faces of MNCs in China: Subsidiary Strategy in Corporate Strategic Reorientation; 3 Sponsoring as a Strategy to Enter, Develop, and Defend Markets: Advertising Patterns of the Beijing Olympic Games' Sponsoring Partners; 4 Global Innovation and R&D for Knowledge Creation: The Case of P&G, Unilever and Kao; 5 The New Face of Talent Management in Multinational Corporations: Responding to the Challenges of Searching and Developing Talent in ; Emerging Economies6 Preferences and Intercultural Networking for Globalizing Practices of Successful Leaders in the Intercultural Workplace; 7 Foreign Direct Investment and Economic Revitalization in Japan: The Role of the Foreign Firm in Niseko; 8 Exploring Thick Description in Business System Analysis: The South Korean Business System from a European Corporate Perception; 9 Samsung Electronics: From 'National Champion' to 'Global Leader'; 10 A Business Tale on Marriage, Divorce and Remarriage in the Corporate World: A Conceptual Framework of Firms' Disintegration Process11 The 'Hybrid' Emerging Market Multinational Enterprise - The Ownership Transfer of Volvo Cars to China; 12 Concluding Remarks on Asian Inward and Outward FDI; New Challenges in the Global Economy; Index
• Sommario/riassunto: Asian Inward and Outward FDI brings together both works from researchers in international business and economic geography. The book is aimed for both scholars with interest in macro and micro economic impact of new flows of FDI.