1.

Record Nr.

UNINA9910817502703321

Autore

Braun Robert

Titolo

Corporate Stakeholder Democracy : Politicizing Corporate Social Responsibility / / Robert Braun

Pubbl/distr/stampa

New York, NY : , : Central European University Press, , 2019

Baltimore, Md. : , : Project MUSE, , 2019

©2019

ISBN

9633862949

9789633862940

9633862922

9789633862926

Descrizione fisica

1 online resource (342 pages)

Disciplina

658.408

Soggetti

Corporate governance - Moral and ethical aspects

Social responsibility of business

BUSINESS & ECONOMICS / Corporate Governance

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di contenuto

Part I. The theory of responsibility. Responsibility ; Stakeholders ; Corporate politics-stakeholder democracy – Part II. Applying responsibility. Responsible corporate management ; Responsible operation ; Responsible marketing ; Responsible finances ; Responsible research and innovation – Part III. The operation of CSR. Standards and guidelines ; Stakeholder inclusiveness and democracy.

Sommario/riassunto

"Most practitioners and decision makers look at corporate social responsibility (CSR) as a socially responsible management practice on top of what company leaders normally do: focus on the sustainable, long term financial profitability of their corporation. This book focuses on a political understanding of CSR: the author bridges politics corporate social responsibility and in a creative and provocative manner. Braun seeks to explore why and how corporations are to be seen as political entities with important roles in our current societies. The first part discusses the social context, the various stakeholder approaches and it also endeavors – with the help of the



historic/political parallel of the bourgeois revolutions in the 19th century – to define the corporate polity. The second part analyses the new kind of operational logic from the viewpoint of the different areas of corporate operation; it gives an overview of the consequences for the individual areas of operation and indicates how corporate policy can be realized in the given field of operation. The third part of the book introduces the institutions necessary for the creation of the corporate polity." -- Publisher's description.