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1. |
Record Nr. |
UNINA9910782154703321 |
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Autore |
Lakhani Dave <1965-> |
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Titolo |
Subliminal persuasion [[electronic resource] ] : influence & marketing secrets they don't want you to know / / Dave Lakhani |
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Pubbl/distr/stampa |
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Hoboken, N.J., : John Wiley & Sons, c2008 |
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ISBN |
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1-281-38146-2 |
9786611381462 |
0-470-28209-6 |
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Descrizione fisica |
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1 online resource (226 p.) |
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Disciplina |
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Soggetti |
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Subliminal advertising |
Subliminal projection |
Marketing - Psychological aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 191-194) and index. |
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Nota di contenuto |
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Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. |
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Sommario/riassunto |
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If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It?s not about lying or tricking anyone, it?s about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces. |
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2. |
Record Nr. |
UNINA9910817306603321 |
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Autore |
Shkandrij Myroslav |
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Titolo |
Avant-Garde Art in Ukraine, 1910-1930 : Contested Memory / / Myroslav Shkandrij |
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Pubbl/distr/stampa |
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Brooklyn, MA : , : Academic Studies Press, , 2018 |
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©2018 |
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ISBN |
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9781618119766 |
1-61811-976-1 |
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Descrizione fisica |
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1 online resource (202 pages) |
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Disciplina |
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Soggetti |
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Art, Ukrainian - 20th century |
Avant-garde (Aesthetics) - Ukraine - History - 20th century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Front matter -- Acknowledgments -- Contents -- List of Illustrations -- Introduction: The "Historic" Avant-Garde of 1910-30 -- Forging the European Connection -- Politics and Painting -- Artists in the Maelstrom: Five Case Studies -- The Avant-Garde in Today's Cultural Memory -- Bibliography -- Index |
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Sommario/riassunto |
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Many of the greatest avant-garde artists of the early twentieth century were Ukrainians or came from Ukraine. Whether living in Paris, St. Petersburg or Kyiv, they made major contributions to painting, sculpture, theatre, and film-making. Because their connection to Ukraine has seldom been explored, English-language readers are often unaware that figures such as Archipenko, Burliuk, Malevich, and Exter were inspired both by their country of origin and their links to compatriots. This book traces the avant-garde development from its pre-war years in Paris to the end of the 1920's in Kyiv. It includes chapters on the political dilemmas faced by this generation, the contribution of Jewish artists, and the work of several emblematic figures: Mykhailo Boichuk, David Burliuk, Kazimir Malevich, Vadym Meller, Ivan Kavaleridze, and Dziga Vertov. |
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