1.

Record Nr.

UNINA9910691334603321

Titolo

Adapting environmental education materials [[electronic resource]]

Pubbl/distr/stampa

[Washington, D.C.] : , : Peace Corps, , [1999]

Collana

Publication / Information Collection and Exchange ; ; M 0059

Soggetti

Environmental education

Smart materials

Handbooks and manuals.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

"February 1999"--Added t.p.

Title from title screen.

2.

Record Nr.

UNINA9910817235003321

Autore

Ellery Tony

Titolo

Pharmaceutical lifecycle management : making the most of each and every brand / / Tony Ellery, Neal Hansen

Pubbl/distr/stampa

Hoboken, N.J., : John Wiley & Sons, c2012

ISBN

9786613621313

9781280591488

128059148X

9781118265895

1118265890

9781118266755

1118266757

9781118266793

111826679X

Edizione

[1st ed.]

Descrizione fisica

1 online resource (413 p.)

Altri autori (Persone)

HansenNeal

Disciplina

338.4/76153

Soggetti

Pharmaceutical industry - Economic aspects

Drug approval - Economic aspects

Lingua di pubblicazione

Inglese


Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Nota di contenuto

pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management.

Sommario/riassunto

A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands  The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they