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Record Nr. |
UNINA9910817151903321 |
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Autore |
Coussement Kristof |
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Titolo |
Marketing research with SAS Enterprise guide / / Kristof Coussement, Nathalie Demoulin, Karine Charry |
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Pubbl/distr/stampa |
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London : , : Routledge, , 2016 |
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ISBN |
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1-351-91972-5 |
1-315-24966-9 |
1-283-28194-5 |
9786613281944 |
1-4094-2677-7 |
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Descrizione fisica |
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1 online resource (317 p.) |
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Altri autori (Persone) |
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CharryKarine |
DemoulinNathalie |
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Disciplina |
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Soggetti |
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Marketing research - Data processing |
Business - Data processing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"A Gower Book"--cover. |
First published 2011 by Gower Publishing. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Getting started with SAS enterprise guide -- Descriptive analysis -- Exploratory factor analysis -- Cluster analysis -- Hypothesis testing -- Correlations -- Regression analysis -- Discriminant analysis. |
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Sommario/riassunto |
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Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.More information on the book structure, the SAS® (OnDemand) Enterprise Guide solution, and how to freely request the datasets used in the book is available on http://www. |
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