Orange Empire [[electronic resource] ] : California and the Fruits of Eden

• Record Nr.: UNINA9910816860203321
• Autore: Sackman Doug
• Pubbl/distr/stampa: Berkeley, : University of California Press, 2005
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (404 p.)
• Disciplina: 979.405; 979.4053
• Soggetti: California - Economic conditions; California - History; Orange industry - California - History; Orange industry
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di contenuto: Cover; CONTENTS; LIST OF ILLUSTRATIONS; ACKNOWLEDGMENTS; Prologue / An Allegory of California; PART ONE: FABRICATING EDEN; Introduction; 1 / Manifesting the Garden; 2 / A Cornucopia of Invention; 3 / Pulp Fiction: The Sunkist Campaign; PART TWO: WORK IN THE GARDEN; Introduction; 4 / The Fruits of Labor; 5 / "The Finished Products of Their Environment"; PART THREE: RECLAIMING EDEN; Introduction; 6 / A Jungle of Representation: The EPIC Campaign versus Sunkist; 7 / A Record of Eden's Erosion; 8 / "A Profit Cannot Be Taken from an Orange": Steinbeck's Case for Environmental Justice; Epilogue / By Their Fruits Ye Shall Know Them NOTES; SELECT BIBLIOGRAPHY; INDEX
• Sommario/riassunto: This innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature export-the orange. From the 1870's onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. Orange Empire brings together for the first time the full story of the orange industry-how growers, scientists, and workers transformed the natural and social landscape of California,