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1. |
Record Nr. |
UNINA9910816811803321 |
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Autore |
Tai Jacky |
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Titolo |
Brand zero : the complete branding guide for start-ups / / Jacky Tai |
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Pubbl/distr/stampa |
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Singapore : , : Marshall Cavendish Business, , [2014] |
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©2014 |
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ISBN |
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Descrizione fisica |
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1 online resource (213 p.) |
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Disciplina |
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Soggetti |
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Branding (Marketing) |
Brand name products - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Contents; Introduction; 1; 2; 3; 4; 5; 6; 7; 8; 9; 10; Final Word; About The Author |
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Sommario/riassunto |
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If you are thinking of starting up a business - whether online or in a pushcart or a small café - you need to look into your branding. (how does it work, anyway?), brace yourself...According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. |
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2. |
Record Nr. |
UNINA9910816996603321 |
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Autore |
Hegde M. N (Mahabalagiri N.), <1941-> |
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Titolo |
Treatment protocols for articulation and phonological disorders / / M. N. Hegde, Adriana Peña-Brooks |
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Pubbl/distr/stampa |
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San Diego, California ; ; Oxford, England ; ; Brisbane, [Australia] : , : Plural Publishing Inc., , 2007 |
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©2007 |
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ISBN |
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Descrizione fisica |
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1 online resource (489 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Articulation disorders |
Voice disorders |
Speech therapy |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Preface; Introduction to Treatment Protocols and the CD Resource; How to Use the Companion Books of Stimulus Pictures; An Overview of Treatment of Articulation and Phonologic Disorders; How to Use These Protocols in Remediating Phonologic Processes; Part I. Teaching Individual Sounds; /p/ in Word-Initial Positions; /p/ in Word-Final Positions; /b/ in Word-Initial Positions; /b/ in Word-Final Positions; /t/ in Word-Initial Positions; /t/ in Word-Final Positions; /d/ in Word-Initial Positions; /d/ in Word-Final Positions; /k/ in Word-Initial Positions; /k/ in Word-Final Positions |
/gl/ in Word-Initial Positions/kl/ in Word-Initial Positions; /pl/ in Word-Initial Positions; /sl/ in Word-Initial Positions; /br/ in Word-Initial Positions; /dr/ in Word-Initial Positions; /fr/ in Word-Initial Positions; /gr/ in Word-Initial Positions; /kr/ in Word-Initial Positions; /pr/ in Word-Initial Positions; /tr/ in Word-Initial Positions; /sk/ in Word-Initial Positions; /sn/ in Word-Initial Positions; /sp/ in Word-Initial Positions; /st/ in Word-Initial Positions; /sw/ in Word-Initial Positions; /spr/ in Word-Initial Positions; /str/ in Word-Initial Positions |
/ld/ in Word-Final Positions/l/ in Word-Final Positions; /lt/ in Word-Final Positions; /lz/ in Word-Final Positions; /rd/ in Word-Final Positions; /rk/ in Word-Final Positions; /rn/ in Word-Final Positions; |
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/rt/ in Word-Final Positions; /ks/ in Word-Final Positions; /ns/ in Word-Final Positions; /ps/ in Word-Final Positions; /st/ in Word-Final Positions; /ts/ in Word-Final Positions; /dz/ in Word-Final Positions; /gz/ in Word-Final Positions; /mz/ in Word-Final Positions; /nz/ in Word-Final Positions; /nz/ in Word-Final Positions; Glossary; References |
Appendix A. Cumulative Progress Recording Sheet |
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Sommario/riassunto |
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This book covers 26 consonant sounds in both word-initial and word-final positions and 37 consonant clusters and provides five essential elements for teaching each sound: a protocol to establish baserates, a baserate recording sheet, a protocol to teach sound production, treatment recording sheet, a protocol to probe for and record generalized production of new and untrained articulatory targets in the absence of treatment. |
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