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Record Nr. |
UNINA9910816425403321 |
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Autore |
Williams Kevin <1967-, > |
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Titolo |
The out-of-home immersive entertainment frontier : expanding interactive boundaries in leisure facilities / / Kevin Williams and Michael Mascioni |
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Pubbl/distr/stampa |
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London : , : Routledge, , 2016 |
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ISBN |
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1-351-88459-X |
1-315-23795-4 |
1-4724-2696-7 |
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Descrizione fisica |
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1 online resource (217 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Leisure - Economic aspects |
Leisure industry |
Popular culture - Economic aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"A Gower Book"--Cover. |
First published 2014 by Gower Pub. |
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Nota di contenuto |
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Cover; Contents; List of Figures; About the Authors; Preface; Introduction: Birth of a Genre; 1 The Structure of Play; 2 Collapse and Recovery; 3 Defining the Sector; 4 The Drive for Immersion; 5 Social and Co-operative; 6 Convergence; 7 Future Trends; Conclusion: Living in the Dream; Index |
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Sommario/riassunto |
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Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage. |
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