Driving innovation : intellectual property strategies for a dynamic world / / Michael A. Gollin

• Record Nr.: UNINA9910816205303321
• Autore: Gollin Michael A. <1957->
• Pubbl/distr/stampa: Cambridge [England] ; ; New York, : Cambridge University Press, 2008
• ISBN: 1-107-18319-7; 1-281-24357-4; 9786611243579; 0-511-80539-X; 0-511-37815-7; 0-511-37728-2; 0-511-37634-0; 0-511-37480-1; 0-511-37904-8
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (xvi, 415 pages) : digital, PDF file(s)
• Disciplina: 346.04/8
• Soggetti: Intellectual property
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Title from publisher's bibliographic system (viewed on 05 Oct 2015).
• Nota di bibliografia: Includes bibliographical references (p. 379-389) and index.
• Nota di contenuto: Cover; Half-title; Dedication; Title; Copyright; Contents; Foreword; Preface; Acknowledgments; Abbreviations; Introduction: The Invisible Infrastructure of Innovation; Part one: Intellectual property dynamics in society; Part two: Basics of managing intellectual property in organizations; Part three: Steps to strategic management of intellectual property; Part four: Strategies on a global stage; Appendix A: Excerpts from TRIPS Agreement; Appendix B: Intellectual Property Non-Policy; Appendix C: Intellectual Property Assessment Questionnaire; Appendix D: Research Tools for Obtaining Intellectual Property InformationBibliography; Index
• Sommario/riassunto: How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. ; The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the global IP system to expand innovation.