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Record Nr. |
UNINA9910816054803321 |
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Autore |
Schiuma Giovanni |
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Titolo |
The value of arts for business / / Giovanni Schiuma [[electronic resource]] |
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Pubbl/distr/stampa |
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Cambridge : , : Cambridge University Press, , 2011 |
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ISBN |
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1-107-21796-2 |
1-139-08874-2 |
1-283-12747-4 |
9786613127471 |
1-139-09252-9 |
0-511-85201-0 |
1-139-09303-7 |
1-139-09201-4 |
1-139-09112-3 |
1-139-09021-6 |
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Descrizione fisica |
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1 online resource (xvii, 294 pages) : digital, PDF file(s) |
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Disciplina |
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Soggetti |
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Creative ability in business |
Management |
Arts |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Title from publisher's bibliographic system (viewed on 05 Oct 2015). |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. Why the arts matter in management -- 2. The arts into actions: Arts-based Initiatives -- 3. The value of Arts-based Initiatives in business -- 4. Arts-based Initiatives and business performances -- 5. Managing Arts-based Initiatives to imporve business performance -- A closing remark. |
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Sommario/riassunto |
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The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business |
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