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1. |
Record Nr. |
UNINA9910456304103321 |
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Autore |
Mathieson Rick |
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Titolo |
The on-demand brand [[electronic resource] ] : 10 rules for digital marketing success in an anytime, everywhere world / / Rick Mathieson |
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Pubbl/distr/stampa |
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New York, : American Management Association, c2010 |
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ISBN |
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1-282-52449-6 |
9786612524493 |
0-8144-1574-1 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (305 p.) |
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Disciplina |
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Soggetti |
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Branding (Marketing) |
Internet marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Introduction; RULE #1: Insight Comes Before Inspiration; RULE #2: Don't Repurpose, Reimagine; RULE #3: Don't Just Join the Conversation-Spark It; RULE #4: There's No Business Without Show Business; RULE #5: Want Control? Give It Away; RULE #6: It's Good to Play Games with Your Customers; RULE #7: Products Are the New Services; RULE #8: Mobile Is Where It's At; RULE #9: Always Keep Surprises In-Store; RULE #10: Use Smart Ads Wisely; Additional Resources; Notes; Acknowledgments; Index; About the Author |
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Sommario/riassunto |
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How to capture the attention of e-minded customers who think plain old web ads are SO yesterday. |
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2. |
Record Nr. |
UNINA9910815581803321 |
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Autore |
Reimer-Barry Emily |
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Titolo |
Catholic theology of marriage in the era of HIV and AIDS : marriage for life / / Emily Reimer-Barry |
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Pubbl/distr/stampa |
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Lanham [Maryland] : , : Lexington Books, , [2015] |
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©2015 |
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ISBN |
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Descrizione fisica |
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1 online resource (239 p.) |
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Disciplina |
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Soggetti |
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Marriage - Religious aspects - Catholic Church |
Marriage - United States |
AIDS (Disease) - Religious aspects - Catholic Church |
HIV infections - Religious aspects - Catholic Church |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Contents; Acknowledgments; 1 Introduction; 2 Learning by Listening: The Life Experiences of Eight Catholic Women; 3 "Everything Has Changed": Themes of Survival, Sex, Faith, and Self-Care in the Women's Stories; 4 Self-Care and Christian Discipleship; 5 A Pro-Life Approach to HIV Prevention and Care; 6 Marriage for Life: A Christian Theology of Marriage in a World with AIDS; 7 Implications for Parish Life: Survival, Sex, and Prayer in Everyday Pastoral Contexts; Conclusion; Afterword; Appendix; Bibliography; Index; About the Author |
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Sommario/riassunto |
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Catholic Theology of Marriage in the Era of HIV and AIDS begins with the life experiences of real women, analyzes and unpacks them for the scholarly community, and then offers practical implications that translate into guidelines for everyday loci of faith formation. |
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