1.

Record Nr.

UNINA9910456304103321

Autore

Mathieson Rick

Titolo

The on-demand brand [[electronic resource] ] : 10 rules for digital marketing success in an anytime, everywhere world / / Rick Mathieson

Pubbl/distr/stampa

New York, : American Management Association, c2010

ISBN

1-282-52449-6

9786612524493

0-8144-1574-1

Edizione

[1st edition]

Descrizione fisica

1 online resource (305 p.)

Disciplina

658.8/27

Soggetti

Branding (Marketing)

Internet marketing

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Contents; Introduction; RULE #1: Insight Comes Before Inspiration; RULE #2: Don't Repurpose, Reimagine; RULE #3: Don't Just Join the Conversation-Spark It; RULE #4: There's No Business Without Show Business; RULE #5: Want Control? Give It Away; RULE #6: It's Good to Play Games with Your Customers; RULE #7: Products Are the New Services; RULE #8: Mobile Is Where It's At; RULE #9: Always Keep Surprises In-Store; RULE #10: Use Smart Ads Wisely; Additional Resources; Notes; Acknowledgments; Index; About the Author

Sommario/riassunto

How to capture the attention of e-minded customers who think plain old web ads are SO yesterday.



2.

Record Nr.

UNINA9910815581803321

Autore

Reimer-Barry Emily

Titolo

Catholic theology of marriage in the era of HIV and AIDS : marriage for life / / Emily Reimer-Barry

Pubbl/distr/stampa

Lanham [Maryland] : , : Lexington Books, , [2015]

©2015

ISBN

0-7391-9629-4

Descrizione fisica

1 online resource (239 p.)

Disciplina

261.83581

Soggetti

Marriage - Religious aspects - Catholic Church

Marriage - United States

AIDS (Disease) - Religious aspects - Catholic Church

HIV infections - Religious aspects - Catholic Church

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references.

Nota di contenuto

Contents; Acknowledgments; 1 Introduction; 2 Learning by Listening: The Life Experiences of Eight Catholic Women; 3 "Everything Has Changed": Themes of Survival, Sex, Faith, and Self-Care in the Women's Stories; 4 Self-Care and Christian Discipleship; 5 A Pro-Life Approach to HIV Prevention and Care; 6 Marriage for Life: A Christian Theology of Marriage in a World with AIDS; 7 Implications for Parish Life: Survival, Sex, and Prayer in Everyday Pastoral Contexts; Conclusion; Afterword; Appendix; Bibliography; Index; About the Author

Sommario/riassunto

Catholic Theology of Marriage in the Era of HIV and AIDS begins with the life experiences of real women, analyzes and unpacks them for the scholarly community, and then offers practical implications that translate into guidelines for everyday loci of faith formation.