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Record Nr. |
UNINA9910815269203321 |
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Autore |
Kuniavsky Mike |
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Titolo |
Observing the user experience : a practitioner's guide to user research / / Mike Kuniavsky, Elizabeth Goodman, Andrea Moed |
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Pubbl/distr/stampa |
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Waltham, MA, : Morgan Kaufmann, c2012 |
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ISBN |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (601 p.) |
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Collana |
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Altri autori (Persone) |
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GoodmanElizabeth <1976-> |
MoedAndrea |
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Disciplina |
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Soggetti |
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User-centered system design |
Observation (Scientific method) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Front Cover; Observing the User Experience: A Practitioner's Guide to User Research; Copyright; Biographies; Contents; Preface; Who Are You?; What's in This Book?; What's Not in This Book?; Acknowledgments; Part I - Why Research Is Good andHow It Fits into Product Development; Chapter 1 - Introduction; Learning from LEGO; In Conclusion; Chapter 2 - Do a Usability Test Now!; A Nano-usability Test; A Micro-usability Test; What Did You Learn?; What to Do Next; Chapter 3 - Balancing Needs through Iterative Development; Success for End Users Is...; Success for the Company Is... |
Success for Advertisers Is...A System of Balance: Iterative Development; Where User Research Fits In; Example: A Scheduling Service; Part II User Experience Research Techniques; Chapter 4 - Research Planning; Setting Goals for Research; Integrating Research and Action; The Format of the Plan; Budgets; Example: Research Plan for Company X; Maintenance; Chapter 5 - Competitive Research; When Competitive Research Is Effective; Competitive Research Methods; Analyzing Competitive Research; Example: A Quick Evaluation of Match.com; Acting on Competitive Research |
Chapter 6 - Universal Tools: Recruiting and InterviewingRecruiting; Current eCalendar Users; eCalendar Power User; Potential Users; Current User Screener; Interviewing; Chapter 7 - Focus Groups; When Focus Groups Are Appropriate; How to Conduct Focus Groups; Blue Sky |
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