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Record Nr. |
UNINA9910814979503321 |
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Autore |
Ghosh Chilka |
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Titolo |
Printed advertisement 1947-1970 : Bengali middleclass : an interaction / / by Chilka Ghosh |
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Pubbl/distr/stampa |
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Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2014 |
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©2014 |
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ISBN |
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Descrizione fisica |
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1 online resource (230 p.) |
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Disciplina |
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Soggetti |
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Advertising - Social aspects - India - Bengal - History - 19th century |
Advertising - Social aspects - India - Bengal - History - 20th century |
Advertising, Newspaper - India - Bengal - History - 19th century |
Advertising, Newspaper - India - Bengal - History - 20th century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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""TABLE OF CONTENTS""; ""PREFACE""; ""INTRODUCTION""; ""CHAPTER ONE""; ""CHAPTER TWO""; ""CHAPTER THREE""; ""TO CONCLUDE""; ""BIBLIOGRAPHY"" |
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Sommario/riassunto |
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This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country but regional particularities were pronounced during the period under review, and the bhadralok consciously maintained a unique constructed identity that dates back to the colonial epoch. Therefore, their encounter with these advertisements too had regional peculiarities. The advertising texts of this period frequently |
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