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Record Nr. |
UNINA9910814820803321 |
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Autore |
McGruer Dawn |
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Titolo |
Dynamic digital marketing : achieve your digital marketing goals and maximise your profits to grow your business / / Dawn McGruer |
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Pubbl/distr/stampa |
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Chichester, West Sussex, England : , : Wiley, , 2020 |
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ISBN |
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1-119-63589-6 |
1-119-63593-4 |
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Descrizione fisica |
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1 online resource (443 pages) |
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Disciplina |
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Soggetti |
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Internet marketing |
Success in business |
Selling - Computer network resources |
Venda - Recursos electrònics en xarxa |
Màrqueting per Internet |
Èxit en els negocis |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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The evolution of digital -- Dawn of a new era -- Your digital journey -- Traditional V's digital marketing -- The digital skills gap & the maths of selling -- Digital marketing pitfalls to avoid -- The dynamic digital marketing model -- Search - the R.A.P.I.D traffic generator -- Social - the proven positioning process -- Send - the C.L.E.A.N customer cultivator -- Substance - the C.R.E.A.T.I.V.E content communicator -- Sell - the ultimate reach & retention radar -- Sponsor - the brilliant brand booster -- Strategy - the D.Y.N.A.M.I.C digital marketing dynamo -- Score - the radical results reaper -- Day plan - the digital marketing challenge -- The digital challenge -- Digital marketing success stories. |
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Sommario/riassunto |
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"Work to live or live to work? On average, we spend a third of our lives at work - 90,000 hours, to be exact - yet many of us still struggle to meet our personal goals and achieve financial success. Not anymore! Now you can turn your passion into profit with insights from thought leader, author, public speaker and award-winning Digital Marketing expert, Dawn McGruer. Dynamic Digital Marketing offers readers the |
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ability to increase their online visibility and presence by using the author's 8 Step AWARD WINNING' digital marketing framework. Digital Marketing is at the hub of any business, and this book aims to help you and your business: Overcome obstacles and challenges related to marketing and online visibility and presence Reach your audience, and attract your target market Generate leads which turn into profitable customers Equip you with all the skills and knowledge you need to navigate the digital marketing age"-- |
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