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Record Nr. |
UNINA9910814674703321 |
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Autore |
Sri Urip |
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Titolo |
CSR strategies : corporate social responsibility for a competitive edge in emerging markets / / Sri Urip |
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Pubbl/distr/stampa |
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Singapore, : John Wiley & Sons (Asia) Pte. Ltd., 2010 |
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ISBN |
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9786612883606 |
9780470826294 |
0470826290 |
9781119199595 |
111919959X |
9781282883604 |
1282883607 |
9780470826287 |
0470826282 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (241 p.) |
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Disciplina |
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Soggetti |
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Industrial management |
Social responsibility of business |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. Strategies -- pt. 2. Case studies. |
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Sommario/riassunto |
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Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure s |
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