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Record Nr. |
UNINA9910814101803321 |
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Autore |
Basset Hervé |
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Titolo |
From science 2.0 to pharma 3.0 : semantic search and social media in the pharmaceutical industry and STM publishing / / Hervé Basset, David Stuart and Denise Silber ; with contributions from François Boutin |
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Pubbl/distr/stampa |
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Oxford : , : Chandos Publishing, , 2012 |
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ISBN |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (293 p.) |
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Collana |
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Chandos publishing social media series |
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Altri autori (Persone) |
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StuartDavid (David Patrick) |
SilberDenise |
BoutinFrançois |
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Disciplina |
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Soggetti |
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Online social network |
Pharmaceutical industry |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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part 1. From science 2.0 (2000-2010) -- part 2. ... and pharma 2.0 ... -- part 3. ... to pharma 3.0 (2010-). |
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Sommario/riassunto |
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Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered |
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