1.

Record Nr.

UNINA9910813922703321

Titolo

Gender and candidate communication : videoStyle, webStyle, newsStyle / / Dianne G. Bystrom ... [et al.]

Pubbl/distr/stampa

New York ; ; London, : Routledge, 2004

ISBN

0-203-32313-0

1-135-93942-X

1-280-05919-2

1-135-93941-1

Edizione

[1st ed.]

Descrizione fisica

1 online resource (247 p.)

Collana

Gender politics, global issues

Altri autori (Persone)

BystromDianne G

Disciplina

324.730820973

Soggetti

Women political candidates - United States

Women political candidates - Press coverage - United States

Mass media and women - United States

Communication in politics - United States

Political campaigns - United States

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references (p. 227-236) and index.

Nota di contenuto

Book Cover; Title; Contents; Women, Communication, and Politics: An Introduction; VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis; VideoStyle: Communication Messages through Campaign Advertising; The Interaction of Electoral Status, Political Party, and VideoStyle; VideoStyles in the 2002 Kansas Governor's Race: A Case Study; Voter Reactions to Candidate VideoStyle; WebStyle: Communication Messages through Candidates' Web Sites; WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study; Voter Reactions to Candidate WebStyle

NewsStyle: Media Coverage of Candidate PresentationNewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study; Gendered Reactions to Media Coverage; Gendered Political Campaign Communication: Implications for the Future; Notes; References; Index

Sommario/riassunto

This book digs deep into US political campaigns of the last decade, sifting through thousands of ads, websites, and newspaper articles to find out how successful female candidates have been in breaking down



gender stereotypes.