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Record Nr. |
UNINA9910813922703321 |
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Titolo |
Gender and candidate communication : videoStyle, webStyle, newsStyle / / Dianne G. Bystrom ... [et al.] |
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Pubbl/distr/stampa |
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New York ; ; London, : Routledge, 2004 |
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ISBN |
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0-203-32313-0 |
1-135-93942-X |
1-280-05919-2 |
1-135-93941-1 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (247 p.) |
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Collana |
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Gender politics, global issues |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Women political candidates - United States |
Women political candidates - Press coverage - United States |
Mass media and women - United States |
Communication in politics - United States |
Political campaigns - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 227-236) and index. |
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Nota di contenuto |
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Book Cover; Title; Contents; Women, Communication, and Politics: An Introduction; VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis; VideoStyle: Communication Messages through Campaign Advertising; The Interaction of Electoral Status, Political Party, and VideoStyle; VideoStyles in the 2002 Kansas Governor's Race: A Case Study; Voter Reactions to Candidate VideoStyle; WebStyle: Communication Messages through Candidates' Web Sites; WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study; Voter Reactions to Candidate WebStyle |
NewsStyle: Media Coverage of Candidate PresentationNewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study; Gendered Reactions to Media Coverage; Gendered Political Campaign Communication: Implications for the Future; Notes; References; Index |
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Sommario/riassunto |
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This book digs deep into US political campaigns of the last decade, sifting through thousands of ads, websites, and newspaper articles to find out how successful female candidates have been in breaking down |
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