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Record Nr. |
UNINA9910813764703321 |
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Titolo |
Current status and future direction : views from global thought leaders / / edited by Goran Svensson |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2006 |
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ISBN |
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1-280-70552-3 |
9786610705528 |
1-84663-075-4 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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Collana |
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European Business Review ; ; 18, no. 4 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Strategic planning |
Business planning |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di contenuto |
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Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Editorial -- Marketing strategy: taxonomy and frameworks -- Helping marketing research earn a seat at the table for decision-making -- Macromarketing: origins, development, current status and possible future direction -- The marketing code: unlocking the secrets of Dan Brown's success -- Call for papers. |
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Sommario/riassunto |
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This e-book includes articles from an exclusive group of "global thought leaders" by personal invitation from the editor. This selected group consists of academics that have had a lifetime of experience and collected perceptions in their field of expertise. The purpose of this special issue is to document and share parts of their accumulated lifetime knowledge. Their insights and reflections are valuable to the research community worldwide. It will also be of great importance to practicing managers in business. |
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