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Record Nr. |
UNINA9910813532303321 |
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Autore |
Holden Reed K |
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Titolo |
Pricing with confidence : 10 ways to stop leaving money on the table / / Reed K. Holden, Mark R. Burton |
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Pubbl/distr/stampa |
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Hoboken, NJ, : Wiley, c2008 |
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ISBN |
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1-118-04534-3 |
1-119-19874-7 |
1-281-23749-3 |
9786611237493 |
0-470-25923-X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (242 p.) |
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Altri autori (Persone) |
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Disciplina |
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658.1554 |
658.8 |
658.8/16 |
658.816 |
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Soggetti |
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Pricing |
Service industries - Prices |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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PRICING WITH CONFIDENCE: 10 WAYS TO STOP LEAVING MONEY ON THE TABLE; CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: WHY PRICING IS SO HARD AND WHY MOST COMPANIES MESS IT UP; Rule One: Replace the Discounting Habit with a Little Arrogance; Rule Two: Understand the Value You Offer to Your Customer; Rule Three: Apply One of Three Simple Pricing Strategies; Rule Four: Play Better Poker with Customers; Rule Five: Price to Increase Profits; Rule Six: Add New Products and Services that Give You Negotiating Flexibility and Growth; Rule Seven: Force Your Competitor to React to Your Pricing |
Rule Eight: Build Your Selling BackboneRule Nine: Take Simple Steps to Move from Cost-Plus to Value-Based Pricing; Rule Ten: Price with Confidence: Remember Who You Are; INDEX |
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Sommario/riassunto |
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Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver |
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