1.

Record Nr.

UNINA9910813273803321

Autore

Beute Ethan <1973->

Titolo

Rehumanize your business : how personal videos accelerate sales and improve customer experience / / Ethan Beute, Stephen Pacinelli

Pubbl/distr/stampa

Hoboken, New Jersey : , : Wiley, , [2019]

©2019

ISBN

1-119-57628-8

1-119-57627-X

Edizione

[1st edition]

Descrizione fisica

1 online resource (226 pages)

Disciplina

658.872

Soggetti

Internet marketing

Internet videos

Customer relations

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Sommario/riassunto

Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame. Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos—and when to replace some of your plain, typed-out communication with webcam and smartphone recordings. •   Restore face-to-face communication for clarity and connection •    Add a personal, human touch to your emails and other messages •    Meet people who’ve sent thousands of videos •    Learn to implement your own video habit in an easy, time-saving way •    Boost your replies, appointments, conversion, referrals, and results



dramatically If you’re ready to influence, teach, sell, or serve in a more personal way, Rehumanize Your Business is your guide.