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Record Nr. |
UNINA9910813152603321 |
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Autore |
Gesteland Richard R |
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Titolo |
Marketing across cultures in Asia : a practical guide / / Richard R. Gesteland & Georg F. Seyk |
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Pubbl/distr/stampa |
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Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, c2002 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (188 p.) |
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Altri autori (Persone) |
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Soggetti |
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Business etiquette - Asia |
Marketing |
Intercultural communication |
Negotiation in business |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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""Contents""; ""About the Authors""; ""Foreword""; ""Marketing in Asia""; ""1. Sizing up the Market""; ""2. Business Behavior in Asia""; ""3. Laying the Groundwork""; ""4. Exploring a Network""; ""5. Getting It in Writing""; ""6. Putting It All Together""; ""7. What about Bill?""; ""Negotiating in Asia""; ""8. East Asia""; ""9. Southeast Asia""; ""Further reading"" |
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