1.

Record Nr.

UNINA9910813046303321

Autore

Beer Lawrence A

Titolo

Essential concepts of cross-cultural management [[electronic resource] ] : building on what we all share / / Lawrence A. Beer

Pubbl/distr/stampa

[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012

ISBN

1-78268-073-X

1-283-89314-2

1-60649-390-6

Edizione

[1st ed.]

Descrizione fisica

1 online resource (196 p.)

Collana

International business collection, , 1948-2760

Disciplina

658.049

Soggetti

International business enterprises

Intercultural communication

Globalization

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Part of: 2012 digital library.

Nota di bibliografia

Includes bibliographical references (p. 169-172) and index.

Nota di contenuto

Introduction -- Section 1. The basics of culture -- 1. What is culture, where does it come from? -- 2. Culture and the commercial interloper -- 3. Approaches to cross-cultural understanding -- Section 2. Analyzing cross-cultural determinants -- 4. The Janus pedagogy -- 5. Filtering the cultural determinant milieu -- Section 3. Putting it all together -- 6. Cultural navigation techniques -- 7. Final thoughts -- Notes -- Bibliography of recommended cases on cross-cultural studies -- References -- Index.

Sommario/riassunto

The purpose and/or promotional promise of almost all textbooks concerning the global environment of commerce is to help the reader understand and appreciate the economic, political, and technological context in which international business operates. This defined approach is tantamount to placing three wheels on a car and expecting it to drive smoothly. It cannot be operated without the balance that a fourth one provides, and that required wheel is culture. In the modern era of globalization, managers venturing forth to engage alien societies must be armed with cross-cultural skill sets lest they travel on feet of clay. Most academic texts and encased individual chapters targeting



business students are awash with a confusing maze of intersecting theoretical-based value determinants to define and characterize cultural differences. On the other side of the culture subject are multitudes of guidebooks for executives led by the popular series Kiss, Bow or Shake Hands highlighting disparities as one does business in countless singular societies around the world. Both approaches center on memorizing collections of applied principles and/or factual orientations. A more concise, simple, and practical approach is required that cuts through the complicated cultural matrix.